Because we've just received new mosaic samples from our factories we've been unpacking them and thinking hard about how to sell mosaics.
Mosaics are expensive which is why they are often only used in decorative strips. But precisely because they are expensive compared to ordinary tiles they represent a great opportunity to increase your margin.
Here's how you do it...
1. Play the safety card. Ask whether the customer has children or seniors at home. Shower floor tiles should be no larger than 15cm and 10cm or smaller is recommended but first prize is mosaics. There are two reasons for this: One is so there are enough grout lines underfoot to provide traction for slip resistance. The other is that you need small tiles to cover a sloping drainage floor.
2. Play the beauty card. Glass tile, with its jewel-like qualities and multiple color options is an attractive sell. Given the price differential even the addition of a decor strip around the bathroom and say the shower floor can increase the value of the sale by up to 30%. Remind customers that the footprint of their bathroom is really quite small; generally only 6m2.
3. Play the design card. For a clean, continuous look advise your customers to use the same material on the bathroom floor and the shower pan. This floor expanse is only broken up by the curb. Mosaics throughout are safer and much more attractive.
4. Then also remember to up-sell to the best quality adhesives and grouts.
The beauty of this approach to selling is that you're not selling your customer short. On the contrary you're offering the best professional service.
The benefit is that your customer leaves with a higher opinion of the purchase they've just made which means that they will talk about them and in all likelihood be back for more... and you've increased your profit by 30% or more!
All the best,
We're working on our new mosaics range now. Look out for it soon.
I promise you...this technique works! ...Really well.
The Link International team, KREM tiles.
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