How to up-sell bathroom tiles for immediate results.

How can you increase your tile sales by up-selling? Mostly this is simply a matter of giving good professional advice to your customers.

Today I want to give you some pointers on how to up-sell bathroom tiles on the basis of SAFETY. In a bathroom this means: as few sharp corners or edges as possible and most importantly non-slip tiles.

Slip resistance is the Coefficient Of Friction, abbreviated as C.O.F. Simply put it is a tile’s natural resistance to slip. Technically it is the force required to slide an object across a surface divided by the weight of the object. A lower C.O.F. number indicates less friction so the floor will provide less traction. Higher C.O.F. numbers mean a floor will be less slippery. For example a good slip resistant tile may be rated with a C.O.F. of 10 and a slip degree angle of between 6 & 9 degrees. (based on DIN51130 testing criteria) So… how do you use this to increase profit?

1. Up-sell for safety - Talk about chilldren and elderly people using the bathroom. People fall and hurt themselves all the time.
2. Up-sell to more expensive tiles with a high slip resistance rating - They should have a rating of more than 8.
3. Up-sell to smaller tiles and mosaics. Smaller tiles don't slip as easily. More grout lines means less chance of slipping. Up-sell to your best grout.
4. Up-sell specialist pieces - such as rounded corners, radius or bullnose edges. And while you’re at it up-sell specialist tiles as accents e.g. a dado-rail strip.
Lastly, remember to insist that your customer buy 10% more for cutting, breakages and spares.

WHAT NOW?  

1. Check out our best-selling Tesscera catalogue.

2. Email us for a quote.