Six tricks to increase tile sales.

Here are six simple ways to maximise the profit of every tile sale.

1. First, up-sell to porcelain when appropriate. Your first question to the customer should be where the tiles are going to be installed. If they are for outdoor use or a high traffic area, including almost all commercial applications then porcelain tiles (water absorption < 0,5%) really should be specified. 

2. Recommend matching riven or mosaic trims. These are high value, low volume items that really make an aesthetic difference to an installation.

3. make sure that an additional 10% of tiles are added to the order to allow for cutting, breakages and replacements.

4. Constantly learn. Educate yourself and other sales staff. Being able to answer customer questions knowledgeably immediately creates customer confidence which leads directly to larger, faster sales.  Ask your colleagues to subscribe to this newsletter by emailing me here.

5. Sell your best adhesives including grout. Point out that buying great tiles is a waste if they are not fixed and installed beautifully and permanently

6. Lastly, cross-sell accessories and tools. Ask your customer what else they will need... At this point don't say "...anything else?" Give them a list of options like, tile spacers, a level, rubber mallet, tile cutter, gloves, floor matting, waterproofing membrane and so on. 

Contact us to receive a copy of our new ink-jet tile brochure.
All the best, the Link International team.