8 Ways to Encourage Tile Customers.

1. OFFER ADVICE & SUPPORT

Make sure your sales assistants offer their business cards to prospective customers. If sales staff are properly trained and project an attitude of helpfulness, every call or enquiry will bring the sale and subsequent 'loyalty' sales closer.

2. GET THE BASICS RIGHT

Of course the first thing to establish from your customer is where the tiles are going to be laid. This will determine whether porcelain or ceramic is appropriate and what ranges are suitable. Get 'fitness for purpose' right first! 

3. OFFER LIGHT COLOURS

Suggest light colour tiles to make a small or dark room feel bigger and brighter as a starting point then lead on to accent pieces in other colours and textures..

4. THEN ENCOURAGE CUSTOMERS TO BE A BIT WILD.

Point out bright colours in accent tiles, mosaics, rivens and other pieces that can be used for strips and details. Encourage customers to loo at complementary colours which can create unique effects and environments. Accents immediately frame and enhance tiled surfaces and add richness. These effects add far more in aesthetic appeal than their actual value in a home. 

5. ENCOURAGE THE VIEW OF TILES AS AN INVESTMENT

Encourage customers to see their tile purchase as an investment, not a cost; never compromise on quality, which can still be picked up at great prices. Good tiles increase the value of a home in a permanent way and enhance the look of a home immeasurably.

6. ADVISE YOUR CUSTOMER TO PLAN AHEAD

Always ensure the purchase of an additional 10% more tiles than are actually needed. This allows the tiler to compensate for cuts and breakages and ensures the same batch and shade should the customer need additional tiles later on. Of course this also increases the value of the sale. 

7. GROUT IS PART OF THE STYLING

Recommend a tile grout colour that complements the tiles chosen to help blend in grout lines. Never compromise on cheap grout or adhesive for that matter, it will just have to be cleaned or replaced later.

8. TRY SMALLER FORMATS

If your customers room seems like it will require a lot of tile cuts around fixtures or fittings or if there are curved surfaces to deal with recommend smaller tiles or mosaics to give a better flow. Smaller formats also provide a better non-slip surface.
 

Contact us with any enquiries about tiles.