Wednesday 11 November 2015

4 Ways to Sell Wood-look Tiles.

There's no question that hardwood floors are beautiful, but that shiny new look only lasts so long. Soon enough scratches and water have taken their toll and the floors need an expensive re-sanding, varnishing and polishing.

The perfection of ink-jet printing in the tile industry, has led to wood-look tiles that beat hardwood hands-down. Wood-look tiles have all the beauty of wooden floors with the low maintenance and hard wearing qualities of tile.

Here are four convincing angles to pitch at customers.

Wood-look tiles can be fitted anywhere.
Wood can fade when exposed to too much sunlight and warp when exposed to too much moisture. Wood floors in kitchens and bathrooms are especially risky. Wood is notoriously expensive and time consuming to maintain outdoors.
Wood-look tile can go just about anywhere, including in showers and outdoors Because they are vitreous they don’t absorb liquids, eliminating problems with staining, mold, and warping.


This is our Shipwood red 15x90cm inkjet tile plank.

Wood-look tiles are far more durable.
Wood flooring is difficult to maintain. It scratches, dents, warps, cracks, and chips under stress from traffic, pets, and accidental spills. It needs to be cleaned regularly and refinished every couple of years.
Wood-look tiles on the other hand are very easy to clean and maintain. If damage does occur, a single tile can be easily replaced without having to rip up a whole section of the floor.


This is our Rainbow Pearl 15x90cm inkjet tile plank.

Wood-look tiles are cheaper than hardwood.
Hardwood floors can be very expensive depending on the type of wood. Even if using local wood you need to add the cost of installation and regular maintenance.
Tile costs about the same as local wood but is not as labor intensive as hardwood. The cost of tile maintenance is practically nil.
Inkjet and profiling technology produces tile that looks so much like wood you'd have to get down on your hands and knees to feel the difference and a magnifying glass to see it. Little details like grain, knots, and differences in shade are easily replicated on tile. That means that you can get the look of a costly, exotic wood at a much more reasonable tile price.


This is our Oakwood grey 15x90cm inkjet tile plank.

Wood-look tiles are a sustainable, eco-friendly choice.
3-6 billion trees are cut down each year! Wood-look tiles can help cut down that staggering number. Tile gives the warmth and welcoming look of wood without destroying a single tree.

Also point out to your customer that underfloor heating can be fitted under tile.

Encourage your customers to create a beautiful floor today with tiles that look like wood. It’s the durable alternative they have been looking for.

 
Contact us about ordering our wood-look tiles.
Visit our updated website.

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